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New York Times Succumbs to Economic Hardship
Faced with rapidly dropping ad revenues and an increasingly dire financial situation, the staid Grey Lady has announced that it will begin selling display advertising on its front page-an unprecedented move for The New York Times, but one that has become increasingly common among newspapers around the country.The announcement, which appeared in Monday's paper, was buried deep behind the front cover which contained a colorful two-and-a-half inch high ad for CBS running across the bottom of the page. In a statement, the paper said such ads would be placed "below the fold" - that is, on the lower half of the page, below teasers for other stories in the paper (pictured at right).
The really bad news for lovers of The Times comes not from the decision to run the ad, but from The Times news desk's own assessment of the decision in print: "Ordinarily, such space would be coveted by advertisers for its prominence, but it remains to be seen how well it will sell in the current climate, in which ad spending is plummeting."
The Times did not disclose the rates for which the front page would be sold.
Several weeks ago, the paper announced that it is planning to sell or mortgage its newly constructed offices to raise $225m to ease cashflow in the tighter credit market. At the times, Times executives suggested that 2009 would be one of the paper's "most challenging years"ever.
According to The Times, advertising revenue at The New York Times Media Group, consisting of The New York Times, The International Herald Tribune, the radio station WQXR-FM and Baseline StudioSystems, an online database, declined 21.2 percent in November from the same month in 2007.
The New York Times came to be know as "the Grey Lady" because of its tradition of presenting many words and few pictures.
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longwalker
3:16PM 3:16PM Jan 5th 2009
At Last! Something on the front page of the Times that will be completely worthy of our trust - advertisements!
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ohiobill62
6:09PM 6:09PM Jan 5th 2009
ALL OF THE LIBERAL MEDIA IS GOING BY THE WAYSIDE. NOBODY IS INTERESTED IN THE MEDIA PUSHING A DEMOCRAT AGENDA.
OH WELL, THEY GOT OBAMA ELECTED.
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Ben
8:20PM 8:20PM Jan 5th 2009
The printed press is losing out to the internet because it is too slow and too often merely a copy of what is printed in the internet the evening before.
Your comment is that of a biased fool. Newspapers may print anything they wish. Apparently you are a die hard republican and all who disagree with you are "liberals" an epithet you use freely.
The Times oh so cute mantra, "all the news that's fit to print" really has no meaning. Fit by whose standard and fit by what standard. Too much has no standard of truth or ethics and I don't mean politics.
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harbourcay
7:11PM 7:11PM Jan 5th 2009
The NYT which is really the propaganda organ of the Democrat Party brought its woes upon itself. Nothing more pathetic than an old washed up prostitute
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Roger Skovly
8:11PM 8:11PM Jan 7th 2009
Very ironic, the Dems are in and their propaganda machine is out,
Too good to be true. Who will step up to fill the void?
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Jim Stengel
7:10PM 7:10PM Jan 5th 2009
The NYT is the propaganda organ of the Democrat Party
Shoe brought the situation upon herself when credibility was lost. Nothing more pathetic than a washed up old prostitute
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Rob
10:20PM 10:20PM Jan 6th 2009
"All the news that is fit to print"..yeah, right. As long as it favors a liberal Democratic positon it will be printed while everyone else is smeared. I can't wait to see the Times go under!
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RowdyBoots11
9:46AM 9:46AM Jan 6th 2009
YAAAAAAAAAYYYYYYYYYYYYYYYYYYYYYYYY~!!
FINALLY THEY ARE GETTING THIER DUE!
DO THEY REALIZE THEY LOST THIER CONSERVATIVE READERS WHO ACTUALLY PAID THIER BILLS?
I STOPPED BUYING THAT RAG 15 YEARS AGO AND NOW MY DREAMS HAVE COME TRUE!
OH. YOU ARE WORRIED ABOUT THE LOSS OF JOBS?
THEY WERE NOT DOING THIER JOBS ANYWAY--MCDONALDS NEEDS SOME HASH SLINGERS NOW ANYWAY.
WHEN THEY CLOSE THIER DOORS FOR GOOD, I WILL BUST OPEN A CASE OF CHAMPAGNE AND CELEBRATE WITH MY CONSERVATIVE FRIENDS!
ROWDY BOOTS!
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Mike Slimbarski
6:13PM 6:13PM Jan 6th 2009
They should ask the DNC for a bailout
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Freddy Vicente
7:00PM 7:00PM Jan 6th 2009
WHY DOESN'T THE TIMES SELL THEIR PAPER TO AL JAZEERA OR MAYBE THE HAMAS TIMES?? THE NEW YORK TIMES IS ALWAYS ON THE SIDE OF ISLAMIC TERRORISTS. THEY PRINT STORIES ON OUR SECURITY TO HELP OUT TERRORISTS AROUND THE WORLD. THIS LIBERAL SCUM PAPER DESERVES TO BE OUT OF BUSINESS.
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nick
9:32PM 9:32PM Jan 6th 2009
Seeing this grand old grey lady go to the trash bin, this is the greatest news of the day. The slime that runs this left leaning slime paper deserves every thing it is getting. They have went so far up Obamas ass that if he turns fast they will break right in too. Lets pray for a bankrupt paper very soon.
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RowdyBoots11
1:16PM 1:16PM Jan 7th 2009
YAAAAAAAAAAAAAAAAAAAAAAAAAYYYYYY!!!!!
FINALLY THEY REALIZE THAT PEOPLE ARE SMARTER THEN THEY ARE!
YAAAAAAAAAAAAAAAAAAHOOOOOOOOOOOOOOOOOO!!!
LET ME SEE...I could use a few of those "journalists" and "Editors" to slop the hogs on my PIG FARM...they have the experience!
GET A JOB!
ROWDY BOOTS
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Fred
10:30PM 10:30PM Jan 6th 2009
I stopped reading newspapers although I miss certain things about them. I got so tired of having to filter out the "slant" in them, that I just cancelled my subscription. For years, I labored through the crap in the San Francisco Chronicle until I could take no more. The paper had become garbage dressed-up as dinner.
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GreatR
2:49AM 2:49AM Jan 7th 2009
It just couldn't happen to a nicer bunch of people. Its kinda like the automobile problem, the NYT ignored news and actually made up news for many years. Just like Autos, they are not reliable and with the internet they have just become a place for democrat talking points. Bankrupcy near, I hope.
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Allen
10:59AM 10:59AM Jan 7th 2009
This is not news--The New York Times has been selling itself for years. It abandoned its integrity for cheap political points from Democrats, it blatantly promotes their liberal agenda, and it is a reliably anti-American rag for our country's enemies. The Grey Lady is "selling herself?" No, she's been in the prostitution business for more than a generation.
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brian
6:44PM 6:44PM Jan 11th 2009
NYT Company also owns the garbage rag, Boston Globe which in "the day" was a stellar newspaper, the journal of record for all of New England. The Times screwed that over too. How much did the Globe's advertising fall in November? Appears to be 35+ percent to me.
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lglguru
12:29AM 12:29AM Jan 12th 2009
This propaganda ridden, incompetent news outlet is going down!!!!!They deserve it, they print nothing but garbage.
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