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politics

So You Bought Obama on the Front Page. Now What?

Matt Negrin

Posted: Nov 11th 2008 10:39AM

Filed under: US Elections, Politics, Boston University, Media

When was the last time people stood in line outside printing plants to get their hands on a newspaper?

The triumphant -- yet expected -- victory of Barack Obama has given newspapers across the country a gigantic spike in circulation sales, at least for one day. After readers lined up outside The Chicago Sun-Times, the paper printed an extra 150,000 copies for sale. The Washington Post printed 600,000 extras. And a man in Bellingham, Wash., bought 10,000 copies of the local paper for himself.

The news is simultaneously gratifying and sobering, at least for journalists. Everyone wants to get their hands on that old-fashioned newspaper, a product that can't even be closely replicated by the Internet, TV, radio, blogs or whatever futuristic media forms will manifest themselves in 10 years.

News industry folks owe some credit to Obama. As pointed out by the Raleigh News & Observer, which sold 21,000 extras of the Obama paper as opposed to 2,500 for Bush's 2004 reelection, Obama's win "was good" for newspapers.

This isn't bias. It's business. And to borrow a phrase from the Illinois senator, perhaps it's a glimmering sparkle of hope.

Will these thousands of people clamoring for the "historic" front page -- with Obama smiling, or looking presidential, or waving -- read what's inside the paper? Will they go back the next day to read more analysis and explanation as to why this election is really important, not just for blacks and minorities but for the world and even you, personally?


These newspaper sales are more significant than the Philadelphia Daily News's 286,913 papers sold the day after the Phillies won the World Series. This is an election -- it is not just a celebratory or majestic photo. Readers should care -- and many do -- about the why and the how behind the man who promises change, and not just the front-page photo they can frame and show children years from now that yes, we were alive when it happened.

Nov. 5 was a time when newspapers reaffirmed their commitment to readers. Print rags across the country restarted their presses as readers demanded -- from a media form they have continued to abandon -- hard copies of the first draft of history.

Not once did newspaper publishers deny their customers' requests. So what if you probably won't even read what's inside, or that you won't come back tomorrow to read the reaction stories, and the what-does-it-really-mean stories? Enjoy your photo of the first black president.

You know who didn't have to worry about waiting in line or getting to a newsstand before all the papers sold out? People with subscriptions. In case anyone's forgotten, buying a subscription is paying someone to deliver the news to your doorstep.

But if you don't have one, you're still in luck. Journalism institute Poynter Online -- remember journalism? -- will print all your favorite historic front pages just for you, even those who love to hate the liberal mainstream media.

Finally, as a sign of truly turbulent times for the news, Tribune executive Lee Abrams, a man with no newspaper experience who writes "think" pieces for his underlings on how to do journalism, suggests his papers ride the Obama wave all the way to the inauguration.

"Another thing I saw on CNN was: 'What the Newspapers of the World looked like the morning after'," Abrams writes. "Hey--Isn't that what WE are supposed to do? AND--since WE have the headlines from every election, shouldn't WE be printing those. PLEASE...PLEASE, don't 'send people to the web' for these. PRINT THEM. Flaunt them. They are ours."

Maybe it sounds desperate. But newspapers don't have much to cling to today. And speaking of TV news, the New York Post's Phil Mushnick has accurately pointed out that without newspapers, broadcast news would die swiftly and surely without a source for ideas.

"Most local newscasts have for years taken much or most of their hard news from newspapers," Mushnick writes. "The freshest genuine news that local TV newscasts now provide are weather forecasts, unless you count updates and previews of 'American Idol,' 'Survivor' and 'Dancing With The Stars.'"

So buy your historic Election Day cover. And maybe open it up and see what's inside. You might learn something.

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