In an interesting effort to protect the well-being of animals, People For the Ethical Treatment of Animals (PETA) issued a request to Ben & Jerry's to stop using cow milk as an ingredient in their ice cream products and switch to, well, breast milk.

They got the idea from some Swiss restaurant owner who apparently, "will begin purchasing breast milk from nursing mothers and substituting breast milk for 75 percent of the cow's milk in the food he serves."

Uh, gross!

In a statement on the PETA website, PETA Executive Vice President Tracy Reiman said, "The fact that human adults consume huge quantities of dairy products made from milk that was meant for a baby cow just doesn't make sense. Everyone knows that 'the breast is best,' so Ben & Jerry's could do consumers and cows a big favor by making the switch to breast milk."

In the letter they even went so far as saying "Using cow's milk for your ice cream is a hazard to your customer's health. Dairy products have been linked to juvenile diabetes, allergies, constipation, obesity, and prostate and ovarian cancer."

While its an interesting idea, Ben & Jerry's decided to pass on the idea. "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child," they said in a statement.

It's really unfortunate that Ben & Jerry's declined, PETA supporter Pamela Anderson could have had her own flavor, and hell, maybe she could have provided some "ingredients" of her own.